Suck it, Adidas

Published on September 28, 2011 by      Print
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By Sachie Alessio Heath

My name is Sachie Alessio Heath.  I’m 5’3”, weigh 119 lbs.  My mother is Spanish, my father Japanese.  In that way I’m Spasian.  In college I was a piano performance major who also played water polo and crew.  I have practiced yoga for ten years; I’ve taught for four.  I live in Los Angeles, so naturally I’m an actress.  That’s my headshot below.

Last year, I received a call from Adidas, who approached me to be their Global Yoga Ambassador.  A global yoga ambassador gets to travel around the world to different gyms, teaching and evangelizing the word of yoga.  Basically, my second perfect job. (My first is starring in an action film. I’m a natural.)  I was elated to hear I’d made the final cut.  Adidas flew me to NYC to meet with their representative – let’s call her “Maria” –  and to teach her yoga so that she could get a feel for my style.  Maria said she loved the class and told me about the relief she felt with a sciatic issue that had been bothering her for years. We went to lunch after class to discuss possibilities.

At lunch, Maria talked about my strengths, Adidas-style: good teacher, knowledgeable, inspiring, with a global “look,” young without being too young.  Toward the end of our conversation, she posed a fateful question:  How can we market you?

Huh? I asked her what she meant. Maria explained that they needed to prove I was a good teacher with a bona fide paper trail.  Which yoga-related websites or magazines had I been published in?  Did I have certificates resembling diplomas that would make me more credible?  You see, I would be following in the shelltoes of Elena Brower, a highly regarded Anusara teacher (with a dancer’s physique).

I returned to Los Angeles and crafted an impassioned letter, detailing my pedigree and beliefs about yoga.  My Anusara Level 1 and Level 2 Teacher Trainings were with (among several talented others) Noah Maze, Tara Judelle, and Naime Jezzeny.  I had taken over 200 hours of workshops with John Friend, Desiree Rumbaugh, Carlos Pomeda, Ross Rayburn, and Darren Rhodes – all household names in the Anusara community.  My daily practice is with Annie Carpenter. My ongoing education is with Chloe Chung Misner of Bonnie Bainbridge Cohen’s Body-Mind Centering®.  I taught at City Yoga, #1 on Huffington Post’s “Best Yoga Classes in Los Angeles.”

 

Then I worked the philosophical angle. 

I explained that the yoga scene is filled with people preaching that to be a “real” yogi, you must be vegetarian, wear organic cotton, don mala beads and patchouli.  You must have studied in India, resigned your material possessions, lived in an ashram, meditated in the Himalayas, and been hugged by Amma.  I called bullshit on the idea that if you’re a size zero with a sick practice, you must be a great teacher.  Or that having a celebrity following says something about you as a person.

“Screw it,” I wrote.  That’s not the kind of yoga I know.  It’s because of all of those preconceived notions that yoga remains inaccessible and inapproachable to many people. Yoga is a way of being that transcends schools of thought, and to borrow from Rumi, it lies “beyond the fields of right and wrong.”

And this is where I brought it all home: I reminded Adidas of their own ad campaign.  I wrote, “Adidas asks, ‘Who are you as an individual?’”  (Nice touch, right?) In my classes, I see a yogi population that wants to be recognized for its abilities and imperfections, a population who won’t be categorized into a stylized box and who may live an entire lifetime without living in an ashram, much less the desire to visit one, and yet they have the same chance of becoming enlightened as anyone.

Adidas, I said, It’s with this new wave of yoga that I identify.  I eat meat, I adore animals. I love clothes and material possessions, and I don’t believe that living without anything will make me a better person. Evolving is a choice I make daily. I don’t believe in gurus.  I think we all have the potential to be the best version of ourselves, and our greatest teacher is within. I believe that the most influential people of our time are cut from the same cloth.  The Dalai Lama didn’t study to become inspirational; he simply speaks from his own experience.

I clicked SEND on my email and reflected.  How’s that for a marketing campaign, Adidas?

A week later I received a response: “You’re too short.”  Ouch.

In acting, it’s common to be turned away for not looking the part.  Casting directors have a particular image in mind, and make no bones about it.  You can say what you want about the entertainment industry’s superficiality, at least they’re up front about it.

But because this was about yoga, I suppose I assumed that Adidas would consider passion, drive, knowledge, and originality more important than say, being 5’6” or taller.  My bad.

 

……………………………………………………………………………………………….

About Sachie Alessio Heath

 

Sachie Alessio Heath is a yoga teacher, actress, foodie, and action hero.  She lives in Los Angeles with her husband, Josh, and their two adorable pit bulls, Sasha and Bruiser.   She loves learning and sharing knowledge, and also happens to have a preternatural talent for impersonations.  Follow her on Twitter and check out her website.

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88 Comments !

  1. ryan says:


    LOVE IT! Good for you for holding on to what you believe. You rock :)

  2. Harold says:


    Good post shorty!

  3. Laura says:


    I don’t get it.
    You were prepared to be used by Adidas to promote their brand (not yoga, stop deluding yourself) which is a very superficial thing to do and then you criticize them for being superficial?

    If you were not young and pretty, they wouldn’t have considered you for the job…when they realised that somebody else ticked all the right boxes (age, looks, height, weight etc.) they dropped you.

    This has nothing to do with yoga…it’s just a modelling job you didn’t get because yes, you are a bit too short to be a model. Live with it, inhale, exhale and please stop whining.

    • Cate MacDonald says:


      Laura, if Adidas wants to enter into the yoga world and have someone on their team called a Yoga Ambassador, they should be willing to actually pay attention to what yoga is about, which I think Sachie described beautifully (and with no “whining”). The problem is that they pretended to want someone with experience, someone with depth, someone with a philosophy of yoga, when what they’d prefer is someone who fits their physical ideals to a T.

      Sach, I loved this article. You’re a great writer and I can’t wait to read more!

      Cate

    • sachie says:


      Actually, Laura, the job required me to TEACH YOGA to hundreds of people. Which is why they were looking for a YOGA TEACHER. Thanks, though.

    • Courtney says:


      Love this Sachie!! It reflects your vibrant spirit and whit! S U C K it adidas, you lost yourself one hell of an incredible spokeswoman by staying inside a box…just where your sneakers should remain!!

  4. Elena Brower says:


    YOU RULE SACHIE – and you are GORGEOUS! Respect.

  5. Regis Chapman says:


    I saw your excellent headline on LinkedIn. Yoga makes it OK for everyone to begin where they are, and where you are is OK, naturally. I hear a lot of effort and pride in your post, and I like that you are willing to risk.

    Having said that, much of what you’re saying is paradoxical, and maybe you don’t realize that. What about people like myself who have given up all their material possessions, become a monk and lived in an ashram for years? Nothing against those who haven’t, but your impassioned plea would seem to include everyone but, well, people like me.

    I didn’t do these things because I wanted to say I did them at a dinner party or in front of Brad Pitt. I did them because I wanted to be different than I was, because I was suffering without a greater sense of myself than I had. This should not mean that others are somehow ‘less than’ because of my efforts, and your post would seem to imply this.

    What about people whose minds have gone beyond positive thinking and are much more into correct thinking (Vedanta)?

    Eating meat and loving animals is also paradoxical. Eating meat and loving PETS is different. Loving cute things is easy. Loving animals in a greater sense which is founded in a recognition of their one-ness with you is much harder. Perhaps you’d consider it, perhaps not. In my world, ahimsa informs my every action, and it’s not a fashion show, or about wearing the right clothes. Without living in an ashram, I’d not have been able to absorb the context of why this is important.

    “Gu” remover “ru” darkness. The guru is a remover of darkness. If you don’t believe in them, then what you’re saying is that you’re an island unto yourself. Every person you teach can be learned from and can shine a light into you. A boyfriend or husband can be your teacher, your dogs can be a teacher of bhakti- the Yoga of Devotion; yet you seem to imply you’re not willing to learn from any of them. I’m sure you do, however, so how can you say you don’t believe in them? Maybe you don’t know how to recognize them when they are there. It’s paradoxical.

    About your “philosophical angle”. More paradox. On the one hand, you tell Adidas to ‘screw off’ on the basis of “being a size zero with a sick practice” or a “celebrity following”- both of which are possessions. You then justify your own material possession-holding in the next sentence.

    Being pretty and flexible and marketable is one thing. Transforming yourself internally day by day is another. Yet, the final thing is to move beyond identification with who or what tells you that you are “excellent by association” and just to be excellent by yourself.

    Your post is great, because you stood on your truth, and held your ground. I’d challenge you to seed that ground with dispassion, so that your choice of responses can grow from this soil, and by your example, you can become the yoga teacher I hear you’d like to be.

    I hope you take from this that it’s still OK to be where you are, and move from there, and it’s clear you will only hear what you’re ready to hear.

    I teach many yoga teachers as apprentices, and I see much of the same kind of paradox present in them also. I don’t believe what you say, however, about people not coming to yoga because it’s elitist.

    People don’t go further in yoga because it’s hard, and because you’d have to be willing to be wrong for a while in the face of a teacher, discipline your mind, and be vulnerable when there is most at stake than if your left leg is properly positioned and your tailbone is tucked.

    Kindly consider my humble words as an offering.

    Om Shanti,
    Durgadas

    • matthew says:


      Yes, super-humble words.

    • sachie says:


      Regis, awesome response! Though, I believe you missed my point. You seem like an incredible person to have this conversation with.
      In no way was I belittle your efforts. My point with this article is that we all have our own path. It does not mean that people must take the same path to enlightenment. We all know Eckhart Tolle experienced his under a park bench.
      I have mad amounts of respect for anyone who has chosen your way. However, I do not believe it’s the only way (Vedanta). There are several paths to enlightenment. And what I’m saying in my article is ‘Yes. And,” The teacher is within. How many times have we heard that? I don’t believe in gurus in the sense that I don’t believe in putting anyone else above you. Yes, we have many teachers, thank God, but I never said I don’t believe in teachers – and lessons, etc.
      Ahimsa goes way beyond a love for animals. It starts with love of self/Self. I also believe this includes not judging others for wherever they are on their path – whether ‘right’ or ‘wrong’. I practice yoga because I feel the subtle yet powerful connection to something greater when I do. I teach yoga because I feel that everyone has the ability to access this.

      • anonymous says:


        I have worked for adidas for 4 years and your right the company as a whole is judgemental, the way they judge employees, the way “they” think you should be. They don’t look at the teacher on the inside. adidas is about 2 things and that’s the bottom $ & and being the #1 they have no actual care about the people. They say they want people with passion, drive, knowledge, and originality but do they really mean that? what they really want is people to NOT stand up for what they believe in, Adolf Dassler is turning in his grave watching how corporate is running his company. Glad to see you stand up for what you believe in. Keep being yourself!
        As for Emily’s comment
        They really do purposely say judgmental, hurtful comments to there employees and have seen a lot of things go on in the corporate and in store. I would never recommend to work for this company, Sorry Adolf but your company is not doing what you believe in!

    • Ann says:


      “I don’t believe what you say, however, about people not coming to yoga because it’s elitist.”

      I can be at least the first example of this, as I have waged a ferocious internal war with myself for this very reason, trying to separate and forge my own path with the immense amount of spiritual bypassing and judgement I experienced the first day I tried yoga. Finally, I think I am being able to see it for what it is, and not what many have made it into.

    • Jenifer says:


      Durgadas,

      Your long post indicates your total non-acceptance of yoga. I kid, seriously, I love being silly. :D

      You are right in that sometimes when we are describing what we are, we contrast with those who are different, and this is often an unknown or overt criticism of otherness, or — as is often the case — there is a perceived “nudging out” of this group.

      The article says that one “doesn’t have to be X” but not that “being X” is not yogic, or wrong, or inappropriate. I think that many of us who are not X — not Durgadases — sometimes come up against people’s (non-yoga practitioners usually) preconceived notions that we should be or are Durgadases. And when we show that we are not — usually caught in the act of eating a taco — then the person is all kinds of freaked out. OMG, that yoga teacher is not real! :D

      I’m a minimalist, but no sunyansin. I’m way taller than this yoga teacher (which, according to addidas, I’m WAY better!). I do eat meat, though I was vegetarian for a long, long time.

      I am, like you, full of awesomeness. You know you are. Sachie knows too.

      There’s room for your awesomeness, because it’s the awesomeness that I can’t be. KWIM?

  6. matthew says:


    Weird thing is, your height, which I presume 5′ 6″, is taller than the average woman, world-wide.
    Great look into the way these corporations think.

  7. Don says:


    Great article Sachie! I began wondering why Adidas invested so much in you, since they obviously knew how tall you were. Then I realized they had budget money to spend or lose next time around. Plus the final decision was probably made by some suits who could care less about depth and only wanted a facade. Their loss.

    5’3″ is short? That’s an inch taller than me, I guess that makes me shorter? Damn, no one tells me anything!

  8. Loreni says:


    Awesome post Sachie! Screw Adidas and their B.S. I’m with you, stick to your guns, yoga is about what you make of it and we can all become enlightened in our own way. I can’t believe they used your height as an excuse…..speechless!

  9. Frank says:


    Trying to figure out what’s ‘marketable’ is part of the reason why ad campaigns are annoying– trying too much to be something it’s not. Congratulations on the article, hope to see many more.

  10. Carol Horton says:


    I don’t want to sound callous, as this sounds like it was at least a somewhat painful experience – but there’s a way in which I can’t help but see it as a blessing in disguise.

    If Adidas hadn’t TD’d you for such a (to you, trivial, but to them, perfectly legitimate) reason, it sounds like you might have bought into the whole corporate schtick of being all about “representing yoga,” rather than – as is, after all, their job! – running a profitable business.

    Now, there’s nothing wrong with running a profitable business – god knows we need more of them right now! But, I do have a BIG problem with the way in which corporations are succeeding in colonizing the mentality of yoga practitioners who actually BELIEVE that Lululemon offers free classes in their stores because they want to “build community” and so on – give me a break!

    Yoga and business can mix – and in this country, have to – but once we start wanting to believe that there’s not going to be any sticky issues, problems, and conflicts there, we’re lost and heading toward trouble.

  11. Jim says:


    No offense, but I did yoga for a while. I had some good teachers and some shitty teachers but the main thing I learned is that most of these people are as flaud or if not more than the rest of us. They all seem to go around trying to be nice or saying their nice, but they still do tons of wrong. Like a religious person who claims to be hollier than thou, but still steal cheats hurts or kills but they just keep thinking their goddley because they believe.
    Now to the point what person in their right mind if they have reach some sort of oneness or enlightenment would want a job with Adidas or any large corperation. HOW DID ADIDAS GET TO BE THE ONE WHO PICKS THE AMBASSADOR OF YOGA??? Realy a company that uses slave labor to sell shoes and shirts is now the authority on Yoga. I like Sachie and her article, also Regis’s rebutle, but I think the main point is who cares that you didn’t get the gig, Adidas dont know jack about Yoga.

    P.S. Had you got the job would you have quit if you found out the other person didnt win because she was to fat or tall?

    • recoveringyogi says:


      Hi Jim,

      We’re sorry you’ve had some shitty yoga teachers. We totally know what that’s like.

      Please understand that we have a policy of not explicitly naming names. (Unless, of course, it’s a corporation. Suck it, Adidas. :-) ) For this reason, we have deleted the teacher’s name in your comment.

      Thanks for your understanding,
      Recovering Yogi

  12. sachie says:


    Thank you to everyone for their encouraging words, and even not so encouraging.
    Jim, what you talk about, is THE reason Recovering Yogi was started! It’s not just in the yoga world, it’s everywhere – religion, business, etc. I am grateful now that I didn’t get the job, though I was sore about it right when it happened. There were a few red flags before I even got the final ‘no’ – but that’s a completely different article.
    And, good question!

  13. Nichole says:


    Well put girlie!!! And as a fellow short stack, adidas can suck it! Adidas doesn’t know what it is missing out on!!! You would have been a great model of what Yoga and an active, healthy, “normal” lifestyle should be. xoxo

  14. Nell says:


    The Dalai Lama didn’t study to become inspirational; he simply speaks from his own experience.

    Um, what? Do you know what the Dalai Lama spent his entire childhood doing? Hint: he was not frolicking in a mountain meadow.

    • sachie says:


      Duh, Neil. But he was still dubbed “His Holiness” at like, age 2.
      Don’t like that example? Try Louise Hay, Eckhart Tolle, Rev. Michael Beckwith, Esther Hicks.

      • Nell says:


        I’m not your editor. The Dalai Lama’s just not a good example for an anti-guru argument. He comes out of a long tradition of actual guru worship. I realize that “knowing” actual “facts” is boring and dogmatic. Like people who think killing animals is not compatible with ahimsa. So tedious.

        Sorry you didn’t get the job. I’m sure you would have been awesome at it.

  15. Jenifer says:


    I’m 5 ft 7 inches. I’m a way better yoga teacher than you by 4 whole inches! :D

    But I didn’t audition for the gig, so I guess the world will never know.

  16. team gloria says:


    Oh!

    How Awful!

    But you write like a dream – so, honey, their loss.

    _team gloria w/tons of yogi love

  17. Yogini5 says:


    I just realized something. The two yoga teachers I now have are way shorter than me, and I myself am quite a bit shorter than 5’6″ (maybe I shouldn’t have read your blog post?) I’ve got very, very disproportionately long legs, so one would think I would take to only tall yoga teachers. But I am really very broad at the beam, and these teachers teach my favored mild styles …

    Be very thankful you are not going to be set by Adidas into the Kathryn Budig mold … (she is not tall, either); and, in your case, it would have been a bitch teaching tall Adidas’ and their associates’ and vendors’ corporate executives handstand all day …

  18. jennie says:


    Yoga needs a cat walk. Stop pussy footing around and let’s get the hottest yoginis for yoga ads. By the way, your story would have been better if you got the job and told them to suck it. You were rejected and now you sound like you want to cause the same kind of pain to the company. I hope you are not job hunting because no company will hire you if they know you will trash them like this.

  19. Sadie Nardini says:


    I salute you for speaking your truth. Thanks for being an Ambassador of your own brand, sharing your experience and sparking the fascinating dialogue here.

    xoSadie

  20. Julia says:


    I second what Laura, Jim and Regis said.

    It sounds like sour grapes, if you want my opinion.

    Why would you want to be the ambassador of a global brand that exploits child labour and low-wage workers in Asia?

    Yoga doesn’t need Adidas or pretty ambassadors It has been around for thousands of years, btw.
    Adidas needs yoga to boost sales. That’s the truth.

  21. Harry says:


    With people in a world of hurt right now, it’s weird that you would spend so much energy on something like. I guess I’ll never understand why yoga people seem so self-absorbed.

    • Monica says:


      Doesn’t this post violate Santosha? Maybe you are not as an advanced yogini as your bio would one believe.

      • sachie says:


        This is my bio. It’s actually what inspired my bio. See? Take a seemingly not so great experience and turn it into something awesome.

  22. antonio says:


    So, Sachie, let me get it right. You want to be a “Global Yoga Ambassador… evangelizing the word of yoga” and your idea of this mission is touring gyms for Adidas???

    How about teaching yoga in prisons, women shelters, schools, care homes, hospitals, etc.? I am sure they don’t mind a short yoga teacher!

    You admitted that the entertainment industry is superficial and yet you expect global brands like Adidas not to be? Is your middle name Pollyanna?

  23. Sasha says:


    “Then I worked the philosophical angle” …

    “Adidas, I said, It’s with this new wave of yoga that I identify. I eat meat, I adore animals. I love clothes and material possessions, and I don’t believe that living without anything will make me a better person.” …”My bad”

    ROLFMAO

  24. Julie says:


    This all seems kind of egotistical. I thought yoga is suppose to help control those tendencies. Somehow this fits perfectly into the theme of this blog. Complain and whine because things didn’t work out as you imagined. I can see countless inspiring lessons you could have learned from this and wrote about here. Instead you just managed to spread the suckiness.

  25. sachie says:


    Ah, such is the beauty of having an opinion.

    ‘Global yoga ambassador’ and working for Adidas are two separate things. However, why shouldn’t Adidas have yoga? Shouldn’t they be the first people to be introduced to it? We all deserve the opportunity to grow and change – not be damned for mistakes or choices. I personally wish them well, so that they have the opportunity to change.
    My apologies to those who think the article is negative or whiny. I’m sorry that is what you choose to take from my story. The title was meant to grab your attention (it worked). And I share my experience because I wish to shed light on the issue of dogmatizing yoga. Don’t you fight for things you believe in? Even the Gita started in the middle of a war. And since when was being perfect a qualification for yoga? I thought we all practiced to achieve a more enlightened space. Daily.
    Lastly, I’m pretty positive that a HUGE percentage of the household yoga names we know have material possessions. And, being that you all have access to a computer or smart phone to read and comment on this story, I’ll bet you do as well.
    Thank you for your comments. :)

    • Laura says:


      ‘And I share my experience because I wish to shed light on the issue of dogmatizing yoga.’

      I must have missed that. Exactly which part of your yoga “philosophy” didn’t Adidas like?

      Their reply that you are too short has nothing to do with dogma. Adidas is a global brand and they are looking for a particular type of brand ambassador, one that fits THEIR criteria.
      The yoga teachers i know would not even entertain the idea of becoming Adidas ambassadors.

      “Don’t you fight for things you believe in?” I do, but fighting for a job with Adidas and complaining about their requirements seems pretty self-defeating. What exactly are you fighting for? You use some new age drivel you use to justify your relativism. You extrapolate from yoga what suits your needs, how is that going to change you?
      You said “Yoga…. lies “beyond the fields of right and wrong.” How very convenient. Pity you need to ignore Yama and Niyama to come to this amazing insight.

      Thanks to your “unique” brand o yoga, you can keep eating meat and loving animals without even noticing the contradiction.
      You wanted to promote Adidas and yoga at the same time, so where do you draw the line? Why not carry a gun and chant a few OMs? Or maybe drive an SUV and then offset the carbon footprint with a group meditation that channels world healing energy? Exploit and mistreat workers and then offer them a “Yoga for your back” class during their unpaid lunch break. I am sure Bangladeshi workers will be thrilled at the prospect.

      • Jenifer says:


        FWIW, I know many people who have practiced yoga for going on 10 generations, and they eat meat. They also love animals.

        Yes, there is a contradiction. Whether or not that contradiction has a moral component, well, i suppose that depends upon your perception.

        You apparently support a dogmatic approach to this, and also to yama and niyama (that it must be applied in specific ways). And I reject that dogma.

        Yama and Niyama do apply in my life, and I do practice them and take them seriously. But, that doesn’t mean that my life is going to look like yours, or Durgadas’s (is he the only real “yogi” here (sunyasin), or what about those who are hindu only? or what about those who just agree with you?

        End of the day, your ego is showing just as much as those whom you accuse of having the self-same problem. Usually goes that way though.

      • Sachie says:


        Laura, nice straw man fallacy.  I will continue to feel just fine with eating pasture-raised, grass fed meat, chicken and eggs, while loving and adoring animals, and practicing yoga.  Laura, nice straw man fallacy.  I will continue to feel just fine with eating pasture-raised, grass fed meat, chicken and eggs, while loving and adoring animals, and practicing yoga. You accuse me of extrapolating from yoga to suit my needs but you’re doing the exact same thing to my article. You have judged me, and made a strong assumption of my character – ahem, ahimsa – and are attempting to shape my story into something it’s not.
        Why does my article bother you so much?  Can you not bear the thought that your yogic path might just be equal to mine?  That we are equals?  Or maybe your ego would find that insulting. I am not criticizing your beliefs or practices, but you are mine. I recommend reading Vanessa Fiola’s interview with Carlos Pomeda on Elephant Journal. He was a monk for like 20 years, so you might actually find him credible.
        Glad you found teachers who meet your criteria.
        Peace out.
        Peace out.

  26. Jenifer says:


    for me, this was really about the frustration of the effort and the trouble with getting your hopes up.

    I’ve been there. It wasn’t quite as dramatic as possibly being marketed at this level — with the marketing capability of a company like adidas behind me — but it was something that looked really good. It looked like a good opportunity for my voice re: yoga to really get out there.

    In the end, we really couldn’t hammer out a contract that both parties were happy with, and so we had to walk away. I was disappointed, and ultimately, they did find a local teacher with whom they could work — no problems. And, she did really get a lot of promotion of her yoga career through it. But, I just couldn’t give on that one thing, and neither could they.

    It would be SO much nicer if Adidas had said something like “you know, we like you, but it’s just not going to work. We are looking for someone with more X experience (eg, published articles, more experience in Y and Z styles of yoga, because you have X covered), not “you are too short.”

    I think, too, that there’s always the hope that when we go into these things — and particularly for sachie who knows that a lot of getting acting gigs is “look” not just ability — we often hope that whatever physical shortcomings we may have won’t work against us in the end. And that, because it’s in the comfort place of “yoga” — that it would be less important.

    Unfortunately, for Sachie, the excitement, hope, and dream ended. And, it did so in a way that was particularly unnecessary. It would have been just as easy to be polite and say “while we really enjoyed meeting you and learning more about you, we simply do not think you are the right fit for Adidas.”

    I’ve written these kinds of emails — for my own studio, studio’s where i’ve worked, and so on. I’ve done it in legal settings (when I worked in a law office), and I’ve done it in other work environments — I’m not afraid to say no to people, to fire people, and to, well, manage.

    Adidas was rather crass in their response, when they could have been much more professional — and for an organization at that level of size, age, professionalism, etc, I would have at least expected that.

  27. Pat says:


    Out of curiosity I checked out your website. some of the gems include ” I taught in the best yoga studio in LA, a lot of celebrities practice there, i studied with the best…” what has all this bragging got to do with yoga?

    • Sachie says:


      Geez, Pat, are you friends with Laura? Ha!
      Um, nice job taking my words out of context. Clearly you forgot to read the rest of my bio.
      Thanks.

  28. Ben says:


    I hate to take a page from the birthers but let’s see the actual email from Adidas. I can’t believe a company would be so crass though you never know. I’d like to know the other side of the story not that I’m defending Adidas. This website seems to be peddling a lot of negativity.

  29. Toby says:


    When i saw the headline “Suck it, Adidas” i expected a rant against Adidas but had no idea what they had done wrong this time. Who knows, child slavery, toxic spills… It turns out that they have just bruised the big ego of an applicant who didn’t get the job.
    How cruel, how inseeeensitive. How did they dare?

  30. bindifry says:


    SO if you actually got the gig you would suck it too? i liked the article-well written. you are gorgeous. but 5″3 will never get you a modeling gig. personally i would rather work for puma. but adidas has awesome shoes. try for lululemon. they love skinny small gorgeous ethnic looking chicks. not me-a little chubby, way too old & only 5″4. that’s life. that’s what people say.

  31. Chrissy says:


    Wow…tough crowd here…I liked your article Sachi….good job grabbing everyone’s attention;)

  32. bindifry says:


    tough? honest. is that hard to handle?

    • Chrissy says:


      Yes…as a former military gal, EMT , nursing student, wife of a police officer and Mom yeah…”tough” scares me….it is not that at all….ones persons honesty may not reflect another’s beliefs…many great points are raised on both sides of this fence…Sachie’s article WAS entertaining and well written….now that I have finished my reply I have to get back under my bed where it’s safe…I guess that by “tough” I meant “Holy Hell, you may not agree, but isn’t that what discussion is about’? I am just seeing so much judgement here…..there are alot of posts that seem to think that they have this girl all figured out in 500 words or less….

  33. bindifry says:


    figure her out? no way. i’ve never met her. and i’m pretty sure she can handle my words. she seems to have somewhat of a thick skin. you have to in order to be an actor/model. rejection is part of her life. it’s a very difficult one. i would know because i used to also do that kind of work. i wish her the best. not putting her down so don’t put words into my mouth. chrissy-you seem awfully cool as well.

    • Chrissy says:


      Thanks…as long as I am a teeny bit cooler than my teens I’ll be good …I wasn’t implying that you exclusively had her all figured out, however some of the more long message leaving posters who call her egotistical seemingly have done so….of course she can handle it, but let’s face it…any rejection sucks. We all have to make a living, so a possibly lucrative offer is also a huge bummer to lose..I just don’t get why yoga always has to be a pissing contest…..I’ve done the modeling thang too and frankly, getting paid to have someone take your picture kinda rocks….it certainly beats working a16 hour straight shift and getting stuck with a needle, getting peed on and getting a Hep series of vaccines like my husband does….in terms of cool he and his fellow officers may have us ALL beat. The bottom line is that this girl just wanted to make a living doing what she loves…and good for her for being OK with that…

      • Yogini5 says:


        Also, remember the old (it may be a cliché already) saying, “any rejection is God’s protection” … I’ve looked for (much needed) administrative jobs for years, while being past my young prime (and looking every inch the part); and, thus, I’ve known rejection …

        • Chrissy says:


          I agree Yogini5! It is still hard, however I stand by that theory as well…and for the record, I would rather hire someone with experience, o matter what their age…perspective is ageless…

  34. sachie says:


    Bindifry – HA! Good question, though there wouldn’t be a story to write about if I had gotten the job. Thank you for your compliments, but I’m not a model, not trying to be a model, have no desire to be a model, just an action hero and a kick ass yoga teacher who makes people question their ideas of yoga.
    Chrissy, ‘tough’ crowd, indeed. There is a huge difference between honesty and animosity. It’s easy to be cruel when one is hiding behind the anonymity of the internet. It’s been comical and baffling to see how people have both ‘figured me out’ and completely missed the essence of the article. But, missing the humor and prime message in my story, and choosing to see only negativity, says a lot more about them than their comments say about me.
    Yoga, to me, is about ever expanding our capacity to love – truly finding oneness in everything and everyone. How can we do that when we keep getting stuck on ideas, requirements and separateness?
    Lastly, don’t go hiding under your bed, girl. There will always be bullies, but I have a feeling you have quite a bit of strength in that spirit of yours that has yet to be revealed.

  35. Chrissy says:


    Luckily I was being silly about hiding under my bed…I am so over people figuring that a person can’t hack life if it is ” tough” Puleeze…You totally got my point with your stating that honestly an animosity are indeed different intents that tend to masquerade as the same idea…I may not agree with everyone out there, but I am not going to go into some long winded diatribe about how unenlightened others are if they don’t share my views…live and let live…until they pick on others…that is when this Mama gets all I’ll on em’….

  36. Darling says:


    Sachie, what have you learned from yoga? Judging from the title of your article, you need a lot more practice. If i were to write an article every time i didn’t get the job i applied for, my time would be wasted complaining.

  37. Yogini5 says:


    People your age are protesting all around the country including Los Angeles, where you live … do you want to identify with the 1%?

    Do you want a fair shake for the other 99%?

    This is one idea whose time has come.

    Adidas should not be a legal person; multinational corporations are taking food from babies and greed in healthcare and coddling the bankers—all causing all this mess …

  38. Francine says:


    Adidas pays their factory workers 60 cents an hour. http://socialistaotearoa.blogspot.com/2011/08/anti-capitalist-action-against-adidas.html

    I bet they were prepared to pay their Yoga Ambassador a lot more than that and you were so excited at the prospect of helping them clean up their image among yoga practitioners.

    I would buy Adidas gear when they bring back jobs to countries where workers enjoy the right to unionize.

  39. Lisa says:


    What really is a yogi now? Are you a yogi if you practice just asana? I don’t think so as yoga, as a spiritual practice is so much more. I don’t know if I could personally claim myself a “yogi” if I was eating meat and saying I loved (certain) animals and not seeing the hypocrisy there. Or, at least, having a hard time with it. The cosmo ethics do not line up. Can you really separate in good conscience what a company like Adidas does in the name of “its just business” and feel good about going out and promoting its brand. It all sounds like justification for bad behavior. BTW, Rev Dr Michael Bernard Beckwith of the Agape Spiritual Center has been a personal teacher for me for over 16 years. Much of what he “studied” before starting his own church where the teachings of Paramahansa Yogananda and the Self Realization Fellowship. Much of what the Rev talks about is almost directly lifted from the writing of Yogananda. I would venture a guess the Rev would claim Yogananda was his guru-as a Satguru does not have to be in the body to be “real”. Rev Michael has a daily, intense mediation practice, does not eat meat, practices a home asana practice every day and would consider himself a student of many teachers and gurus. You should have a talk with him and find out. Obviously you did not know that before writing this article.

    • Sachie says:


      Yes, Lisa. Ask him how he had his realization before all of the studying ensued.

    • sachie says:


      Would it make you feel better if I told you I had a difficult time introducing meat into my diet again? Not everyone is designed to be a vegetarian. Some people need a lot more iron that you can get in veggies alone. Instead of judging and criticizing, maybe you could try praying for me that I may be able to go vegetarian and not suffer from chronic fatigue and irritability. :) In the meantime, I am very grateful for the animals I eat.
      As far as the ‘guru’ thing is concerned, I have a hard time with the way people outsource their power. Ultimately, you are the only person who knows what is best for you. And, we attract whatever it is we are seeking. I have immense respect for my teachers, and in the end, I am the one responsible for evolving. I’m sure you started going to Agape because you wanted to feel connected to something bigger, or whatever, and you got it. Good for you. I’m not condemning your lifestyle or your choices, or anyone else’s for that matter. Maybe you could work on not condemning anyone’s either.

  40. Suck it, Adidas. ~ Sachie Alessio Heath | elephant journal says:


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  43. kirk says:


    ha! this post is fantastic. sweet writing style, you have a lot of brains packed into your small stature. 5’3” is perfect, keeps men from getting too insecure. these comment forums can turn into a battlefield for the uncertain, but I just wanted to say that I laughed relatively hard on 3 separate occasions, thanks :) much respect.

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  45. emily says:


    I know I’m late to this party, but WOW, many of these comments are ridiculous. I enjoyed your article very much, in the light-hearted sense in which I think you meant it. Isn’t it funny how the judgements people pass reveal much more about their own personal struggles than they realize?

    Re: giving you hell for considering a job with Adidas… it sounds like Adidas approached you about this. You weren’t sitting around dreaming of working for an “evil corporation.” Why would anyone judge you for considering a totally sweet job offer?

    Wait… wait… why would anyone be reading a yoga-related article and respond to it with judgement at all? Disagreement and discussion–fine. A conversation about differences of opinion is a great thing. But purposely judgmental, hurtful comments make me wonder what was wrong in that person’s life on that day. I wonder if lashing out at you made them feel better. Sure, that crappy comment may have made someone feel CLEVER for a moment, and maybe superior, too, but that’s a short-lived satisfaction.

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